Website Planning Worksheet

Used in conjunction with the Website Design Contract and Website Content Worksheet which should also be printed out by the client.

This questionnaire is designed to enhance communications between everybodyneedsone Website Design and our clients. Why don't you print it on your printer, and have it handy when you discuss your project on the phone with an everybodyneedsone Website Design representative. After we've you've filled in the blanks as we talk on the phone, please make a photocopy for your records, and mail a signed copy to me. It provides a written memorandum of our mutually-agreed plan.

Organization Name: __________________________

1. Purpose

Give the most important purpose a "1", next most important a "2". Leave those blank which do not interest you at all.
__ To gain a favorable impression of the company or organization.
__ To develop a qualified list of prospects
__ To sell products directly taking credit card information over the Internet
__ To encourage potential customers to contact us by phone or mail to consummate a sale.
__ To make available product information and price lists to distributors.
__ To make available product information and price lists to customers.
__ To strengthen brand identification.
__ Other _______________________________________________________

2. Site Organization

Please label pages you desire and cross out the rest.	Please include the Link name for this page.
____ "Splash" page	_________________________________
____ About the Company	_________________________________
____ What's New, Specials	_________________________________
____ Products/Services	_________________________________
____ FAQ or newsletter	_________________________________
____ Response/Quote/Contact Form	_________________________________
_________________________________	_________________________________
_________________________________	_________________________________
_________________________________	_________________________________
_________________________________	_________________________________

Total number of pages decided upon ________________

3. Site and Domain Names

Site Name on Masthead: ____________________________________

Domain Name It must be registered through your Web hosting service and approved by a domain registration service before you can use it. You may check the availability of your domain name at Network Solutions (http://www.networksolutions.com)

Domain name ____________________________ ___Desired ___Already Registered

4. Masthead Graphic

It is very helpful if you will include a copy of your company's letterhead, brochures, catalog, etc. so we can see how you present your company image.
__ Company Logo incorporated in the masthead graphic? If so, please enclose a color copy or electronic version..
__ Photo or drawing of product?
__ Typeface* preference __________________________________________

__ Preferred colors in palette (PMS colors?) _______________________________________

__ Other ideas _________________________________________________________

*Typeface preference will be supplied on all graphic elements; copy (gray text) will be rendered in the most commonly used typfaces/fonts which are available to the vast majority of computers, as described in the following list:

Serif
Times, TimesNR, New Century Schoolbook
Sans-serif
Helvetica, Arial, Verdana
Monospace
Courier
Cursive
Mistral, Author

5. Color and Accents

For the most part, we recommend a white background for best readability and contrast, with a navigation down the left margin of the Web page. Your preference:

May we include a link at the bottom of the welcome page which reads "Website Design by everybodyneedsone Website Design"? (You are under no obligation to say yes.) ___Yes ___No

6. Navigation System

The navigation system of all our Standard Website Packages includes:

Links from the front page and sectional pages to every page in the system to enable Web search engines to "spider" and index content on every page.
Button links to all pages in the six-page set. Our preference is to use text links instead of graphics for your "button" navigation, but we offer both options if the look of buttons works best for the client.
Site map of links with a brief word or two indicating each page -- or, in larger sites -- each section of the website. This appears at the bottom of every page. In some sites we put this both top and bottom.
Left-Side Menus with text links are especially useful on larger sites and can be used instead of button links. Included in sites of greater than 6 pages. They can allow more detail than button navigation, and can enable visitors to see from any page how to get to any other.
CSS (Cascading Style Sheets). We'll work with you to develop the look of your text by discovering the right font, its style, color, size and line spacing to best enhance your copy.
Frames System where, typically, the navigation menu remains on the left side to provide navigation. We do not recommend frames in many situations. (Extra charge)
CSS "Pane" System where, which provides similar navigation as a Frame System, but the upfront development time is much greater. We do not recommend CSS "panes" in many situations. (Extra charge)
JavaScript "Tab" System where, which provides similar navigation (this time at the top of the "panes") as a Frame System, but the upfront development time is much greater. We do not recommend JavaScript "Tabs" in many situations. (Extra charge)

Optional Systems. Circle those you wish incorporated in your site.

Image Map can be used, and is less expensive and time consuming to maintain when a change or addition is made to the system. Also, it takes significantly less time to load than many buttons tof the same area (Extra charge)
Search Engine is useful on larger sites of 20+ pages to help visitors quickly find what they're looking for. (Extra charge)

7. Basic Page Elements

These are the important items which appear on nearly every Web page on your site (except the "home" page).

Page titles which show at top of Web browser only
Top-of-page graphic based on the design of the masthead graphic
Page Title in larger type. Heading Font Style: ________________ (recommend Arial Bold)
Text. Body Font Style: ___________________ (recommend Times New Roman)
Navigation Links (Button, Text, or Imagemap as appropriate)
Standard company ID near bottom of page
E-mail response link to the following e-mail address: _________________________
Copyright and trademark information in small print at the bottom of every page. What registered trademarks, trademarks, and service marks does your company want to indicate here?

Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks.

8. Photos, Graphics, Animations, Sound, and Video

Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us.

Clipart tends to look a bit tacky on websites. We recommend photos.
Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette.
Stock photos obtained from Photodisc (http://www.photodisc.com/), Corel (http://commerce.corel.com/), or PictureQuest (http://www.picturequest.com/). (You write down the photo number and inform us of your choices, and which page each photo goes on. We can help you select the photos, but we would need to bill you for our time at our hourly rate, and the cost of the stock photos.)

For an extra charge, we can equip your Web pages with:

Animated GIF images. High quality photo images are available from PhotoDisc (http://www.photodisc.com/) and other sources. We can also make animations for an extra charge.
Incorporation of client provided Shockwave Animations, Video clips, Sound, either MIDI musical background or streaming Real Audio for music or voice.

9. Response Forms

What is the purpose of your response form?

__ Guestbook for visitors to record comments
__ Request for information
__ Survey of customer preferences
__ Other: _____________________

Note: We do not set up sites that use the response form as an order form, since these require secure servers, and secure order pick-up. For one or two products we recommend using ShopSite Lite with a secure server. We charge extra to set up the ordering system.

10. Web Hosting Service

We are not in the Web hosting business. We recommend to our clients Web hosting services tailored to their specific needs. We've worked with several local hosting services -- the good, the bad, and the ugly. We usually do not recommend hosting on your local dial-up ISP, since they too often are not well-prepared to meet specialized business site hosting needs. Their main business is usually dial-up access, and hosting is only a sideline for them. In rare instances, this business model is reversed, and if your dial-up ISP is capable of providing the hosting service you need, we won't argue. Please let us recommend a Web host service for you. We require cgi-bin access and FTP access, and strongly recommend telnet access. Our no-extra-cost response form also requires a Unix system with Perl language available. Extra charges may be incurred if the client's Web hosting service does not use a Unix operating system.

Web Hosting Service _____________________________________

Phone: _____________________________

E-mail for support or help ______________________________

11. Registering and Advertising Your Website

Be sure to read books and articles about ways to promote your website. Consider:

Advertising your Website to Web search engines that index the Web
Giving customers a good reason to come by offering them something
Finding industry-wide linking pages and negotiating reciprocal links to and from their Web pages.
Purchasing Web advertising
Becoming active in several of the thousands of Internet news groups and mailing lists
Developing a "signature" mini-ad attached to all your e-mail messages
Making your website part of one or more of the many "malls."
Including your e-mail and Web addresses on all your company's print literature, stationery, and display advertising
E-mail newsletters

Information about number of visitors to your website can usually be obtained from your Internet Service Provider, from statistics generated daily by such programs as WWWSTAT, GETSTATS, or Analog on the host computer. We do not include page counters on our Standard Website Packages.

We submit your information to Web search engines to "register" your website after final payment is received. Before doing this we work with you to get your industry classification, 50 to 100 keywords, a basic description, and a carefully constructed 25-word sentence contain the most important keywords.

12. Maintenance

Target Date____________________

Package prices include minor updating over the first six months of the contract. This covers minor price changes, product changes, etc. It does not include major changes, such as changing newsletter content (which essentially involves constructing a new Web page), which is billed at our hourly rate.

Target Date for final payment to be made and your Web Site to be advertised: _____________

On behalf of my organization I approve the above plan which I have developed with everybodyneedsone Website Design to construct a website, and I authorize everybodyneedsone Website Design to use this Website Planning Worksheet as the basis of the project.

Signature _____________________________________ Date _________________

These are the items that will make up the package you'll be sending to us:

Website Planning Worksheet
Website Design Contract
Website Content Worksheet which will define for us the:
- Written content for your Web pages (preferably on a diskette formatted for Word for Windows [2.0, 6.0, 7.0, 8.0, or 2000], Word Perfect [5.1, 6.0+], or other word processor. We can translate from most word processor formats with ease.)
- Photos or graphics to be included. You may send graphics and photos which we can scan into electronic form. Even better, send us a diskette or ZIP disk with your graphics in any popular PC format, such as GIF, JPEG, BMP, EPS, CDR, PCX, etc.). If these are in Mac format, make sure each picture has a 3-character extension, such as .jpg to indicate the format in which it is given.
- Your company logo (if any), and tell us the PMS color.
Samples of your printed materials -- brochures, letterheads, cards, booklets, etc. -- so we can see how you present your company image.
Check for at least 50% of the total.

You may send your package to Randi Jean Veiberg, everybodyneedsone Website Design, by US mail, UPS, FedEx, to our physical address:

7809 Prospector Place
Raleigh, North Carolina 27615

We are looking forward to receiving your materials and constructing your website!

Form last updated May 7, 2003