So I don't want to say anything bad about them, lest I flip through a magazine one day and see one of my quotes about them gracing an ad. But the simple fact of the matter is, this is a truly bad logo. It's not simply that I, with my deficient artistic skills, could draw this logo. It's that I, with my artistic skills, could improve it.

Let's start at the top. The top is simply the word "Toledo". So far, so good. So let's move down a bit.

Blech. Actually, let's skip down a bit further and come back to that mess in the middle.

Okay, so at the bottom they have the word "Hockey". Thank you for pointing that out, gentleman. Watching all those guys skating on the ice while they carry hockey sticks and wear hockey equipment, I might have wondered if perhaps they were playing cricket had you not specifically told me it was "Hockey". After all, cricket paddles and hockey sticks look so similar.

Okay, there's no putting it off any longer. Let's look at the middle of this...thing.

Using lightning bolts to represent a storm is nothing original, to say the least. But usually it gets drawn a little better than this. Usually when the bolt jags to one side on the right (as it does just above the word "Storm"), it also jags to one side on the left. This one doesn't. Also, the jags usually all go in the same direction. Look carefully at the right side of this bolt under the word. Down by the bottom of the "O", the diagonal line seems to line up with the line at the very top of the bolt. But in between, you clearly see it jag to the right. Presumably somewhere under the "R" it jags back to the left. There's something funky going on at the bottom of the bolt, too, but I won't go into detail there.

Turning out attention to the word "Storm", we notice how poorly it's drawn. Observe how the "O" is noticeably narrower than the "T" or "R". Notice how the horizontal stroke at the top of the "R" seems to be thinner than the vertical strokes at the tops of the previous three letters. This doesn't look like a team's logo so much as it looks like a fan's semi-successful attempt to draw the logo on a poster for the game. Maybe they're just trying to make their fans feel better or something. I don't know. I think if they really wanted to make the fans feel better, they'd provide them with one-way tickets to a city other than Toledo, but that's just me.

Finally, there's the hockey stick. I love the way the technique the artist used to represent the hockey tape is the same technique most artists use to draw a dog's teeth. Is the blade supposed to be growling at me? If that's supposed to look intimidating, let me just assure everyone that it doesn't. It looks silly.

In spite of all this, the logo actually gets relatively few points. That's because for all its badness, it actually breaks very few rules. I strongly suspect that this is largely due to the artist's limitations -- if the hockey stick is any indication, the artist couldn't have drawn an anthropomorphized cloud carrying a hockey stick if his life had depended on it.

Final Score: 27 points.
Penalties: Singular, 6 pts; Name-Logo (doubly-egregious), 5 pts; Obvious, 6 pts; Equip-Logo, 5 pts; Yucky-Logo, 5 pts.
Bonuses: None.