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	Kalamazoo Wings	1
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Posted 2004 March 28

The Kalamazoo Wings of the UHL have a lot in common with another UHL team that was recently profiled here, the Flint Generals. Both are UHL teams in cities that used to be home to IHL teams. Both are using the same name and logo as the old IHL team, although neither is technically related to the old IHL team in any way beyond this association. But there is one key different between the Generals and the Wings, which is that the Wings actually have a good logo.

Admittedly, this is not a logo that wows you the way some do. But it's a good basic logo that makes its point. The red, white, and blue color scheme is one of the most basic, traditional schemes in sports (I haven't actually counted, but I'd be very surprised to learn it isn't the most common color scheme for professional sports teams in North America). The logo features the city's initial with a stylized wing on it, with the team name written across the "K". The whole thing is slanted to give an impression of speed. What more do you want?

Equally impressive is just how little the logo has changed over the years. At the left you will see the original logo of the IHL team. There's only one color, the word "Wings" is missing, and it's upright instead of slanted, but this is very clearly the same logo the team is using today. Over the years there have been a few color changes (mostly to conform with their NHL parent), and for a while the word "Wings" was written in a different font below the "K", but all in all the history of this logo has not seen a lot of changes despite being 30 years old now. And it still looks good. In fact, even if they went back to the very original logo, it would still look good.

We have a word for that word in the English language. That word is "classic". And classic is exactly what this logo is.

Final Score: 1 point.
Penalties: Name-Logo, 2 pts; Ripoff, 4 pts.
Bonuses: Cool-Logo, -5 pts.