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Indianapolis Ice 98
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Posted 2003 November 6
This may not be the worst logo in minor league hockey, but I don't think any other team is quite the walking cliche that this one is. From the alliterative name to the bear on the logo, this team hardly misses a trick in the book. And that name -- is there anything more pathetic than taking the most commonly-used prefix in all of hockey, and not actually making it a prefix for anything? The only thing that could be worse -- and I hesitate to say this for fear someone will use it -- would be a team called the IceKings.

Not only that, but the thing is just poorly drawn. The bear in the new Alaska Aces logo (which I haven't reviewed yet, so don't go looking for it) may not have anything to do with the name "Aces", but at least it's a well-drawn bear. The bear in the Charlotte Checkers logo may be hideous, but at least you get the impression that the artist was competent and actually wanted it to look like that. This looks like a sketch by a high-schooler doodling in algebra class. Actually, I take that back -- the student who doodled this probably isn't taking math that advanced.

In particular, I'm fond of the way this hockey player has on hockey shorts but no jersey. I have seen pickup games of many, many different sports played between "shirts" and "skins", but hockey is not one of them.

To make it even sillier, they had the bear climbing out of the ice. The problem isn't that a polar bear might be in the icy water -- of course he might. The problem is that he looks like he's walking up a flight of stairs. I will concede that I've never actually been to the Arctic Ocean, but I feel safe in saying that there are no stairs in it.

And I'd also like to point out how sad that hockey stick is looking. We all know that stick blades are intentionally warped, but when have you ever seen a warped shaft? When have you ever seen a stick where the angle between the shaft and blade was less than ninety degrees? Get this high-schooler out of math and into art class, pronto.

And then send him to English so he can read a little and come up with a better team name!

Final Score: 98 points.
Penalties: Action, 3 pts; Ice, 9 pts; Singular, 6 pts; Alliteration, 2 pts; Cartoon, 17 pts; Anthropomorphization, 10 pts; Irrelevance, 14 pts; Name-Logo, 2 pts; Equip-Logo (quadruply egregious), 25 pts; Yucky-Logo, 5 pts; Yucky-Name, 5 pts
Bonuses: None


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